This evening I opened up my email and found that I had a new Twitter follower. So I clicked through the link to check out their profile. Their latest tweet was about Obama's Twitter campaign. That sounds interesting. I think I'll check it out...
Okay, my first thought after reading the article is that I am deeply troubled Obama has a brand recognition strategy. He's not a brand. He's a person with an extremely important mission. But, I also recognize the importance of "marketing" and building a brand in political campaigns. So here's the article for you to check out for yourself:
Saturday, November 8, 2008
Obama08 Leveraged Twitter to Drive Traffic to Their Website and Help Win an Election Part 2 – Twitter Action Plan for Small Businesses
By Obama 2.0 Marketing
This is the second part of an article about how the Obama08 presidential campaign leveraged Twitter as a marketing tool. The first part was about how Barack Obama promoted his marketing message and built his brand awareness on Twitter.
Increase Their Number of Followers
By Election Day, Barack Obama had over 115,000 followers. That is the largest number of followers that anyone has on Twitter.
Barack Obama has excellent name recognition and is very popular. This was the primary driving force behind his 'super-sized' follower count. But Obama's activity on Twitter was...
{click here to continue reading}
I found the suggestions in this article extremely helpful in building a Twitter following. I already have some of them in place and I plan on adding more of them. If you are just beginning with Twitter or you aren't satisfied with your number of followers, then you've gotta check out this blog post. Let's just hope that Obama maintains his "following" now that his marketing campaign has proven to be extremely effective.
Happy Twittering ~
Coach Cassandra Rae
Follow me on Twitter
Simply Fearless
3 comments:
GREAT! Thank you Cassandra, I like this posting very much. I'm looking forward to getting a twitter following lol:>)
http://level88.blogspot.com/
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We were having an Obama Brand conversation the other day. I remember perking up and paying attention to him way back when he was the Key Note speaker. Well known, but not at the explosive rate he became known and followed once he employed social media and allowed groups to take the sunrise logo and run with it. All at once, he was everywhere!
If someone's market is saturated, this strategy of exploding all over and being everywhere at once as the go-to person that has something different to offer is truly genius solopreneur marketing.
Great post! I hope he maintains his following to.. Guess we have to wait and see!
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