I use aWeber for my email marketing campaigns and today they sent out a message linking to this article:
I just read the article and I am absolutely amazed by this guy. He has more than 45,000 blog subscribers! Plus, he calls himself a professional blogger, which personally I have never heard of before but now totally want to be!
Here's what I learned by visiting his site:
1. He has 2 different opt-in bonuses. One for subscribing to his blog and one for subscribing to his newsletter, which leads me to the next lesson:
2. He has 2 different subscription levels. One for blog posts and one for the newsletter. I too have 2 different levels of subscription, but realize that it's not being offered as clearly as it needs to be.
3. He is up front about his intention with his blog & newsletters knowing that he isn't right for everyone so he doesn't try to be.
4. He shares his ideas and strategies openly. In the article I linked to above he shared about email segmentation - something I'm not ready for quite yet - and I am simply blown away how his generosity leads to making money. This is so counter-intuitive in that it seems like a common thing for people to feel like they need to hoard their ideas because if they give them away, then they won't make any money. Well, this guy proves exactly the opposite!
All in all, I am now inspired to subscribe to both of his lists to receive both of the freebies plus rework my own offerings so that it is as clear as possible what people are signing up for and what they are receiving.
Thanks aWeber for sharing this valuable resource and thanks Yaro for sharing your experience!
Here's what I learned by visiting his site:
1. He has 2 different opt-in bonuses. One for subscribing to his blog and one for subscribing to his newsletter, which leads me to the next lesson:
2. He has 2 different subscription levels. One for blog posts and one for the newsletter. I too have 2 different levels of subscription, but realize that it's not being offered as clearly as it needs to be.
3. He is up front about his intention with his blog & newsletters knowing that he isn't right for everyone so he doesn't try to be.
4. He shares his ideas and strategies openly. In the article I linked to above he shared about email segmentation - something I'm not ready for quite yet - and I am simply blown away how his generosity leads to making money. This is so counter-intuitive in that it seems like a common thing for people to feel like they need to hoard their ideas because if they give them away, then they won't make any money. Well, this guy proves exactly the opposite!
All in all, I am now inspired to subscribe to both of his lists to receive both of the freebies plus rework my own offerings so that it is as clear as possible what people are signing up for and what they are receiving.
Thanks aWeber for sharing this valuable resource and thanks Yaro for sharing your experience!
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