Michael Katz gives Solopreneurs 3 Reasons to Write that Newsletter

Today I received this message from Chrystal Bougon founder of BlissConnection.com and solopreneur extraordinaire:

Hi there, I had to share this with all of you because it's such great advice. This guy, Michael Katz writes a newsletter about newsletters and he is pretty infamous and well known for giving great advice to small business owners. His website is
www.bluepenguindevelopment.com. This is his content from today's newsletter and he makes some great points. Less competition out there so great time to start a business and great time to advertise and market your business! Enjoy, Chrystal

I read the article, checked out his website, and subscribed to his newsletter. Not only do I like what he has to say, but I also like how he has his website set up. It's a great example of how to integrate your website/blog content with your newsletter and entice people to sign up.

3 Reasons To Publish Now

by Michael Katz

Okay, so you're busy. There's a financial crisis going on, there's a presidential election going on, there's Halloween just two weeks away and you still have no idea what to wear.

So I understand, you've got to prioritize.

And besides, in these hectic times in particular, it would be wasteful – even frivolous – to burden your clients, prospects and others with one more E-Newsletter that they need to read. So you gather your staff (or dog, if like me, you work alone) one Monday morning and announce: "How about we wait until things settle down a bit? Then we'll start publishing our newsletter again."

You look like a nice person, so let me just say, in all candor…[click here to continue reading]

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